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KROSS Agency 360

International companies

One coherent brand across every market

A brand that crosses borders fragments quickly: every country adapts, nobody coordinates. We build systems that leave local teams room to move while keeping the brand recognisable everywhere.

What's holding you back

Every market improvised its own version

Different sites, retouched logos, diverging messages. The cost is invisible but real.

Translation isn't enough

Word-for-word translation rings false. The arguments that persuade change from country to country.

Search doesn't follow your languages

Without proper multilingual structure, Google serves the wrong version to the wrong visitor — when it isn't penalising duplicates.

How we approach it

01

One core, many variations

Central guidelines plus local adaptation rules. Teams keep latitude without breaking coherence.

02

Adaptation, not translation

We work in English and French, rewriting the arguments rather than translating them.

03

Multilingual done properly

Per-language URLs, hreflang tags, distinct content. Exactly what's running on this site.

04

Time zones taken seriously

Remote working, with regular check-ins scheduled at hours that suit everyone.

How we work

Four steps, no surprises

At any moment you know where the project stands, what's needed from you and what comes next.

  1. 01Week 1

    Strategy

    We learn your business, your customers and your competitors. We define positioning, objectives and what success will be measured against.

    Approved strategic brief
  2. 02Weeks 2-3

    Design

    Identity, mockups or specifications depending on the project. You see the result before a line of code is written, and you sign off at every stage.

    Approved mockups and specifications
  3. 03Weeks 3-5

    Build

    Production, development, testing and go-live. Across every device for a website, on your own machines for software.

    Project delivered and working
  4. 04Ongoing

    Growth

    Acquisition, content, advertising and results tracking. We adjust every month based on what the numbers actually say.

    Monthly performance report

Frequently asked

English and French in-house. For other languages we work with native writers and retain control of the technical structure.

Let's talk about your project

Describe what you need in one minute. You get a priced proposal and a schedule within 48 hours — no strings attached.

  • Available 24/7
  • Free, detailed quote
  • No commitment